The goal of this project was to create a box for men’s underwear that could be displayed on tables in Vineyard Vines stores. The design of the package itself as well as the way the package would be displayed had to be considered.

The final design concept is a printed paper box with a die-cut window in the shape of the Vineyard Vines iconic whale, which allowed the consumer to see and touch the garment. The assembled box folded into a triangular shape, with a wrap around die-cut window, which when aligned next to each other fit together to create the VV iconic whale.