The goal of this project was to create a box for men’s underwear that would highlight the product and keep consumer from opening the package to see the actual garment. The box also was to be displayed in fixtures alongside competing brands, so the design needed to be unique.
This was a 2 piece package. The clear plastic box encased the garment itself so the consumer could clearly see the fabric type and color. The white printed paper sleeve which slid over the right side of the clear box, contains branding and all product information.